I recently read an article on The Huffington Post on how brands are thinking about the connection between content and social media. Whether you’re a packaged good manufacturer, a service industry or a healthcare system, you should approach the creation of content like an editorial department does. It’s all about connecting content with the right conversations at the right time.
CHAPEL HILL, NC – March 18, 2014 – Dan Dunlop, principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Association of American Medical Colleges (AAMC) Group on Institutional Advancement’s (GIA) National Professional Development Conference. This year’s conference will be held in Salt Lake City, Utah from Wednesday, March 26 through Saturday, March 29.
Dunlop will present “Tuning In: Why Online Video is a Must for the Modern Academic Medical Center.” He will share the podium with Vice President of Public Affairs and Communications at Tufts Medical Center, Brooke Hynes, on Thursday, March 27 at 2 p.m. Dunlop and Hynes will discuss the importance of online video to engage audiences and form a human connection between the viewer and the physician. They will do this by reviewing three cases in which hospitals are using video to engage key audiences.
The 2014 AAMC GIA’s National Professional Development Conference was designed exclusively for alumni relations, development, marketing, public affairs and public relations professionals working at medical schools and teaching hospitals. Attendees will learn from nationally-renown leaders in medicine to develop their leadership skills and network with peers from across the country.
About the GIA
The Group on Institutional Advancement (GIA) is one of 15 professional development groups within the AAMC. The GIA is composed of medical school and teaching hospital professionals devoted exclusively to issues affecting academic medicine. Members have the opportunity to network with colleagues on common challenges and share solutions in advancing medical schools and teaching hospitals.
About the AAMC
The Association of American Medical Colleges is a not-for-profit association representing all 137 accredited U.S. and 17 accredited Canadian medical schools; nearly 400 major teaching hospitals and health systems, including 62 Department of Veterans Affairs medical centers; and nearly 90 academic and scientific societies. Through these institutions and organizations, the AAMC represents 128,000 faculty members, 75,000 medical students, and 110,000 resident physicians. Additional information about the AAMC and U.S. medical schools and teaching hospitals is available at https://www.aamc.org/newsroom.