CHAPEL HILL, NC – November 5, 2010 – Jennings president, Dan Dunlop, has been selected to present at the 2010 Annual Conference of the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR). The conference is to be held November 8 and 9 at Starved Rock Lodge in Utica, IL. Attendees will include healthcare marketing and communications professionals from across Illinois.
Dunlop will present with Mark Shelley, the Director of Marketing and Advertising at Lexington Medical Center in West Columbia, S.C. Their talk is titled “Engaging and Activating Brand Constituents through Hive Marketing.” The presentation is scheduled for Tuesday, Nov. 9 from 1:30-2:30 p.m.
The professional development session will teach healthcare marketing professionals and public relations practitioners how to use social networks to activate supporters and assist in public relations, crisis communications, issue management, and managed care negotiations. Dunlop’s speech is driven by the growing use of social media in the healthcare industry. Social media allows people with shared interests to come together in online communities, becoming potential word-of-mouth marketers and informed brand advocates.
The Illinois Society for Healthcare Marketing and Public Relations is a membership organization founded in 1973. It is dedicated to networking and knowledge sharing between healthcare marketing and communications professionals across Illinois.