Jennings President Addresses National Healthcare Conference on Social Media

CHAPEL HILL, NC – September 15, 2010 – Jennings president, Dan Dunlop, presented earlier this week at the Society for Healthcare Strategy and Market Development’s (SHSMD) Annual Conference: Connections 2010. The conference took place September 12-15 in Chicago, Illinois, and was attended by management level healthcare professionals from across the United States.

Dunlop presented with Mark Shelley, the Director of Marketing and Advertising at Lexington Medical Center in West Columbia, S.C. Their talk was titled: “Hive Marketing: Using Social Media to Activate Brand Advocates.” The professional development session taught healthcare marketing professionals and communicators how to use social networks to activate supporters and assist in public relations, crisis communications, issue management, and managed care negotiations. Dunlop’s speech was driven by the growing use of social media in the healthcare industry. Social media allows people with shared interests to come together in online communities, becoming potential word-of-mouth marketers and informed brand advocates.

While attending the SHSMD Conference, Dunlop also facilitated a round table discussion on strategies for marketing to hospital-employed and community-based physicians. The discussion was based on an article Dunlop recently contributed to Healthcare Marketing Report.

Jennings’ healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today.

The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1000 attendees. More than 4,500 healthcare strategy professionals have chosen to become members of SHSMD, reflecting the organization’s singular status in the field.


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