CHAPEL HILL, NC – Feb. 25, 2014 – Dan Dunlop, president and CEO of Jennings, the healthcare marketing and audience engagement agency, will conduct a webinar for the New England Society for Healthcare Communications (NESHCo) on Thursday, February 27 at 9 am.
Dunlop’s presentation will focus on the importance of using online communities to engage consumers in their own health and well-being. Building online “communities of shared interest” has the potential to pay big dividends to the healthcare organization by providing platforms where individuals can access quality health information and share their stories with others facing similar conditions.
“It is essential that healthcare organizations develop marketing platforms that provide value for the target audience,” said Dunlop. “By creating communication that has value, we are likely to get the attention of consumers and deepen their level of engagement with the organization’s brand.”
To register for Dunlop’s webinar, visit http://bit.ly/1mFfjvS.
The New England Society of Healthcare Communications is New England’s premier professional society for healthcare communications, public relations, advertising and public affairs, working to help healthcare communicators grow professionally. NESHCo’s webinar series is a special no cost members benefit. Non-members are welcome at the rate of $25.00.