CHAPEL HILL, NC – October 4, 2010 – Jennings president and CEO, Dan Dunlop, will serve on a marketing panel this week at the 13th Annual Health Administration Alumni & Leadership Conference in Charleston, SC. This year’s conference theme is Navigating New Waters: Healthcare Leadership in 2010 and Beyond. The panel’s topic is titled “Employing Social Media to Build Customer Satisfaction and Community Outreach.” The event will take place on October 7th at Founders Hall at Charlestowne Landing.
Joining Dunlop on the social media panel will be a number of distinguished healthcare marketing professionals including Shalama Jackson, SCHA Communication Manager; Carol Cottrell, Director of Marketing and PR at East Cooper Regional Medical Center; Ronda Wilson, Marketing and Communications Director at Georgetown Hospital System; and Sally Foister, Director of Marketing Services at Greenville Hospital System. The panel will be moderated by Janie Sinacore-Jaberg, President and CEO of East Cooper Regional Medical Center. The panel will discuss the power of social media to enhance the customer experience in the healthcare industry. The group will also address social media’s ability to create new forums for staff to connect with patients beyond face-to-face interaction. Social media provides new ways for healthcare professionals to deliver news, events and other information to brand constituents.
Dunlop is an author, marketer, blogger and frequent speaker at national and regional healthcare conferences. He currently serves on the national advisory board for Healthcare Marketing Advisor and the judging panel for the National Health Information Awards. Dunlop has been designated a Top Health Blogger in Wellsphere’s Healthcare Industry & Policy Community and a top healthcare marketing contributor by OrganizedWisdom.com. Under his leadership, Jennings’ healthcare division handles strategic marketing and advertising for hospitals, academic medical centers and biopharmaceutical companies. Jennings’ work on behalf of healthcare clients has been featured in a number of publications including USA Today, Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today.