CHAPEL HILL, NC – March 1, 2012 – Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, was a featured presenter at this year’s Physician Strategies Summit in Orlando, Florida. Attendees included individuals from hospitals, academic medical centers, healthcare systems and medical group practices from across the nation.
“The summit is one of the leading conferences on hospital and physician relations,” said Dunlop. “I’ve been a speaker at several conferences produced by the Forum for Healthcare Strategists and I have always enjoyed the experience and the opportunity to share information other healthcare marketing professionals.”
On Tuesday, Feb. 21, Dunlop helped to conclude the conference with his speech titled “Brand Experience and Culture: Recruiting Physicians Online.” In delivering the presentation, his co-presenter was Kevin Robinson, Communications Director at Southwestern Vermont Medical Center. The presentation profiled how Southwestern Vermont Medical Center, a 99-bed community hospital, launched an integrated campaign including online tactics, direct mail, social media, and search engine marketing into a cost-effective physician recruitment strategy.
The Summit, held February 19-21 at the Ritz-Carlton in Orlando, Florida, provided healthcare professionals an opportunity to learn tactics for assessing, strengthening and tracking physician relations. The conference also helped attendees identify basic and innovative approaches for physician recruitment and primary care network development. In addition, the summit provided attendees approaches for increasing physician satisfaction, retaining physicians and generating referrals.
For more information on the Physician Strategies Summit, please visit www.healthcarestrategy.com.
About the Forum for Healthcare Strategists
The Forum for Healthcare Strategists was established in 1996 by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of health care. The forum provides networks of communication and support as well as opportunities for professional development, with the purpose of inspiring new, more effective models of care. It is designed to aid health care executives in balancing strategic and tactical demands, taking ownership of customer demands, determining priorities in a time of limited resources and respond to heightened demands from consumers and physicians for better communication and service. Forum members are healthcare professionals who are on the forefront of trends in the healthcare industry. Members represent a wide variety of disciplines including marketing, business development, physician practice marketing and public relations.