CHAPEL HILL, NC – May 1, 2013 – Dan Dunlop, president and CEO of Jennings, the North Carolina-based healthcare marketing agency, will present at the 18th Annual National Healthcare Marketing Strategies Summit. This year’s conference will be held in Scottsdale, Ariz. from Sunday, May 5 through Tuesday, May 7.
“The summit is a great opportunity for healthcare communicators to share our best marketing, planning and strategy practices,” said Dunlop. “I look forward to networking with colleagues and discussing how to approach the challenges facing today’s healthcare marketers.”
Dunlop will present “Make Room for Video in Your Engagement Strategy,” on Tuesday, May 7 at 12:30 p.m. Dunlop will share the podium with co-presenters Vice President of Public Affairs at Tufts Medical Center, Brooke T. Hynes, and Vice President of Marketing and Communications at Lexington Medical Center, Mark Shelley. The presentation will outline online video’s unique power to convey physicians’ expertise while allowing patients and referrers to meet them online. The speakers will also discuss the use of video to enhance an organization’s level of engagement with consumers, the community and internal audiences.
The Healthcare Marketing Strategies Summit will present attendees with strategies and tactics used by professionals nation-wide to address today’s competitive, economic and reform-related challenges to healthcare marketing and communications. Thought-provoking keynote speakers, hands-on workshops and case study sessions featuring leading healthcare organizations make the summit an exceptional educational experience.