CHAPEL HILL, NC – April 12, 2012 – Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, will be a featured speaker at this year’s Virginia Society for Healthcare Marketing and Public Relations Spring Conference (VSHMPR) in Virginia Beach on Thursday, April 19. The conference features nationally renowned speakers highlighting innovative approaches, creative strategies and motivating concepts in healthcare marketing.
“The VSHMPR conference is one of the leading regional conferences on healthcare marketing and public relations,” said Dunlop, president and CEO of Jennings. “I enjoy being able to attend each year and learning from other healthcare marketing professionals. It is an honor to be selected as a speaker for this year’s event.”
On Thursday April 19 from 1:30 pm to 3 pm, Dunlop will deliver a presentation titled “Engaging Female Healthcare Consumers with Blogs and New Media.” The presentation will feature a case study on how two affiliated hospitals, Tufts Medical Center and Lowell General Hospital, developed a mommy blog and social media program to enhance their communication and engagement with area moms. The presentation will also provide a variety of examples of other hospital mommy blogs including those written by physicians, hospital employees and community members. Lastly, the presentation will show how to use blogs to help an organization achieve its business objectives.
The 2012 VSHMPR provides healthcare professionals the opportunity to learn from the leading industry minds in the fields of marketing, media and ethics. In addition, the conference also helps attendees network with colleagues from across Virginia and beyond. For more information on the VSHMPR Spring Conference, please visit http://www.vshmpr.com/events.php.
About the Virginia Society for Healthcare Marketing and Public Relations
Founded in 1969, the Virginia Society for Healthcare Marketing and Public Relations (VSHMPR) is dedicated to advancing effective healthcare communications, marketing and strategic planning through the provision of networking and educational opportunities while upholding the standards of professional ethics. VSHMPR creates a stimulating environment for the learning and sharing of resources; initiates new creative services that are valuable to its members; and provides a process for long-term leadership direction and membership growth. For more, visit http://www.vshmpr.com/.