CHAPEL HILL, NC – November 4, 2010 – Jennings president and CEO, Dan Dunlop, will serve on a marketing panel this week for the Eastern North Carolina Healthcare Executives Group, a Local Program Council of the Triangle Healthcare Executives Forum, which is a chapter of the American College of Healthcare Executives (ACHE). The panel’s topic is, “Employing Social Media to Build Customer Satisfaction and Community Outreach.” The event will take place on November 4th at the Moratoc Inn in Williamston, N.C. The panel discussion will begin at 6:30 p.m. All ACHE members as well as non-members are invited to attend.
Joining Dunlop on the social media panel will be a number of distinguished healthcare marketing professionals, including Beth Anne Atkins, Public Relations/Social Media Specialist at University Health Systems of Eastern North Carolina and Stuart James, Chief Information Officer at University Health Systems of Eastern North Carolina. Anissa Davenport, Vice President of Strategic Development at University Health Systems of Eastern Carolina, will moderate the panel.
The panel will discuss the power of social media to enhance the customer experience in the healthcare industry. The group will also address social media’s ability to create new ways for staff to connect with patients beyond face-to-face interaction.
Dunlop is an author, marketer, blogger and frequent speaker at national and regional healthcare conferences. He currently serves on the national advisory board for Healthcare Marketing Advisor and the judging panel for the National Health Information Awards. Dunlop has been designated a Top Health Blogger in Wellsphere’s Healthcare Industry & Policy Community and a top healthcare marketing contributor by OrganizedWisdom.com. Under his leadership, Jennings’ healthcare division handles strategic marketing and advertising for hospitals, academic medical centers and biopharmaceutical companies. Jennings’ work on behalf of healthcare clients has been featured in a number of publications including USA Today, Infection Control Today, Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today.