Dan Dunlop, Jennings Principal, is the recipient of the New England Society for Healthcare Communications’ (NESHCo) Evans F. Houghton Award. The annual award is designed to recognize lifetime achievement and significant contributions to the field of healthcare marketing, communications, and public relations.
All nominations are reviewed by a panel of past Evans Houghton Award recipients and overseen by the NESHCo Board of Directors. Nominees are judged on four categories:
- Contributions to the field of healthcare PR, marketing, and communications.
- Demonstrated commitment to challenging herself/himself and peers to excel and meet the highest standards of performance and professionalism.
- Support—such as teaching and mentoring—to PR, communications, and marketing practitioners.
- Contributions to the organization, either in a leadership role or as a participant in NESHCo.
“Dan is a natural leader who regularly challenges his clients, colleagues, and peers to pioneer new approaches and embrace emerging technologies to engage healthcare audiences,” said Paige Zinn, Jennings Principal. “Dan is a dedicated student and takes the time to share his knowledge with anyone who has an interest.”
Dunlop is a sought-after speaker at both national and regional healthcare conferences. In 2007, Dunlop launched The Healthcare Marketer blog, becoming one of the first experts to share healthcare marketing knowledge online. The blog has been awarded two Web Health Awards, two Gold Aster Awards, and a Digital Health Award, and it led to Dunlop’s designation as a Top Health Blogger in Wellsphere’s Healthcare Industry and Policy Community and a top healthcare marketing contributor by OrganizedWisdom.com.
Dunlop’s career at Jennings began in 1995 when he was hired as an Account Manager and member of the business development team. In 2004, Dunlop started what would become a vital element of Jennings’ growth in the healthcare industry, co-authoring a chapter on healthcare marketing for Essentials of Physician Practice Management. In 2012, Dunlop and Zinn assumed ownership of Jennings from the firm’s previous owners and decided to focus solely on the healthcare industry. In the years since, Jennings has added more than 25 hospitals to its client roster, in addition to American Board of Medical Specialties member boards, hospital associations, patient engagement technologies, population health initiatives, and more.