Jennings’ Prinicipal to Speak at SMAC Forum

CHAPEL HILL, NC – September 27, 2013 – Dan Dunlop, Principal of Jennings, the North Carolina-based healthcare marketing agency, will present at the Strategic Marketing and Communications (SMAC) Forum of the Children’s Hospital Association. This year’s forum will be held in Chicago, IL. on Wednesday, October 2.

On Wednesday, October 2 at 2:45 p.m., Dunlop will lead a presentation entitled “Marketing as Community Building.” The presentation will share strategies to help children’s hospitals build online patient support communities, with a focus on patient engagement, deepening the consumer’s relationship with the hospital brand and creating spaces for patients to have a voice, learn from others and share their experiences. Dunlop will also share ways to help consumers find value in their experience with children’s hospital websites, while creating communities of shared interest for patients where they can find others like them, while simultaneously infusing the communities with information about providers and health resources.

The SMAC Forum of the Children’s Hospital Association is an opportunity for strategic marketing and communications professionals to connect with one another. The forum also shares with professionals best practices for solving problems and handling challenges that they experience when trying to achieve their business goals. For more information, please visit

About Children’s Hospital Association
The Children’s Hospital Association advances child health through innovations in the quality, cost and delivery of care. Representing more than 220 children’s hospitals, the Association is the voice of children’s hospitals nationally. The Association champions public policies that enable hospitals to better serve children and is the premier resource for pediatric data and analytics, driving improved clinical and operational performance of member hospitals. Formed in 2011, Children’s Hospital Association brings together the strengths and talents of three organizations: Child Health Corporation of America (CHCA), National Association of Children’s Hospitals and Related Institutions (NACHRI) and National Association of Children’s Hospitals (N.A.C.H.). The Children’s Hospital Association has offices in Alexandria, VA, and Overland Park, KS.


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