CHAPEL HILL, NC – February 25, 2010 – Jennings, the Chapel Hill-based public relations, branding and advertising agency, has launched a new brand identity for North Carolina Prevention Partners (NCPP). NCPP is a nonprofit organization and a leader in reducing preventable illness and early death caused by tobacco use, poor nutrition and physical inactivity. Their work brings together leaders from business, health insurers, schools, hospitals, foundations, researchers, consumers, public health and advocacy organizations to improve health and control costs.
Jennings worked with NCPP to create a new brand identity, including a new logo and website design. The site features a wealth of prevention resources to guide action by policymakers, employers, hospitals, schools, health care professionals and community members. The work can be viewed at http://www.ncpreventionpartners.org.
“As our prevention and health initiatives have grown in complexity, and prevention is of high interest to so many, we recognized that our Web site needed to have a new look and feel,” said Meg Molloy, president and CEO of NC Prevention Partners. “Our new site has a contemporary design, and information is easier to find. The new site will help us clearly communicate our efforts. We hope that it makes it easier for organizations to partner with us to make North Carolina a healthier state through disease prevention.
“Jennings worked closely with NCPP to achieve the organization’s goals for the website and mission of: ‘Prevention first for a healthier North Carolina’.
“We feel that by helping to rebrand NCPP we are not only improving the promotion of the organization, but we are enhancing the health of our community,” said Jennings Creative Director, Bob Kochuk.