CHAPEL HILL, NC – May 3, 2010 – Jennings, the Chapel Hill public relations, branding and advertising agency, recently won eleven (11) awards in the Twenty Seventh Annual Healthcare Advertising Awards competition. Jennings’ winning entries included campaigns developed for MetroWest Medical Center (Framingham, MA), Floating Hospital for Children at Tufts Medical Center (Boston, MA), University Health Systems of Eastern Carolina (Greenville, NC) and Lexington Medical Center (West Columbia, SC). The awards competition is sponsored annually by Healthcare Marketing Report, a leading national publication for marketing professionals in the healthcare field.
Jennings was honored with a gold award in the “Total Advertising Campaign without TV” category for the campaign it produced to promote a pediatric services partnership between MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center. The campaign received a total of seven awards in this year’s competition. The agency also received three awards recognizing its work for University Health Systems of Eastern Carolina. Finally, Lexington Medical Center’s public relations campaign was a winner in the “Total PR Campaign” category.
Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, the editorial board of Healthcare Marketing Report (HMR), and marketing professors. HMR is one of the nation’s leading publications covering healthcare marketing with more than 5,000 readers each month.