Jennings Wins 19 National Aster Awards for Healthcare Marketing
CHAPEL HILL, NC – May 16, 2011 – Jennings, the North Carolina public relations, branding and advertising agency, was recently honored with 19 national Aster Awards for healthcare marketing. The Aster Awards, one of the largest national competitions, is an elite program that recognizes healthcare professionals for excellence in their advertising/marketing efforts.
“It’s so rewarding to be honored nationally for our creative work,” said President and CEO of Jennings Creative Dan Dunlop. “We are fortunate to have clients who allow us to develop such compelling advertising campaigns.”
Jennings received awards recognizing work created for seven different hospitals and health systems:
Judge’s Choice Award
- University Health System – UHS Transplant Advertising Campaign
Gold
- Floating Hospital for Children at Tufts Medical Center & Lowell General Hospital Affiliation Campaign – Newspaper Series
- Floating Hospital for Children at Tufts Medical Center & Lowell General Hospital Affiliation Campaign – Radio Advertising
- Lowell General Hospital & Floating Hospital for Children at Tufts Medical Center Affiliation Campaign – Brochure
- Signature Healthcare & Tufts Medical Center Affiliation Campaign – Transit
- Southwestern Vermont Medical Center – SVMC Profiles Campaign – Photo Illustrations
- Tufts Medical Center & Signature Healthcare Affiliation Campaign – Magazine Ads
Silver
- Floating Hospital for Children at Tufts Medical Center & Lowell General Hospital Affiliation Campaign – Magazine Ads
- Quincy Medical Center & Tufts Medical Center Affiliation Campaign – Newspaper Series
- Signature Healthcare & Tufts Medical Center Affiliation Campaign – Posters
- Southwestern Vermont Medical Center – SVMC Profiles Campaign – Poster
- Southwestern Vermont Medical Center – SVMC Magazine Ads
- Southwestern Vermont Medical Center – SVMC Magazine Ad
- Tufts Medical Center & Signature Healthcare Affiliation Campaign – Photo/Illustrations
- Tufts Medical Center & Signature Healthcare Affiliation Campaign – Orthopedic Services
- Tufts Medical Center & Signature Healthcare Affiliation Campaign – Bariatric Services
- University Health System – East Carolina Heart Institute Virtual Tour
Bronze
- Cooper University Hospital – Outdoor/Transit
- Cooper University Hospital – Magazine Series
The Aster Awards is a national awards program dedicated to recognizing excellence in medical marketing. All entries compete against healthcare organizations across the country and are judged on the following criteria: creativity, layout/design, typography, production, knowledge transfer and overall quality. The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.
“It was an honor to have the number of healthcare organizations and agencies that participated in the 2011 Aster Awards Competition. The quality of this year’s entries went well beyond the judges’ expectations,” said Aster Awards Program Coordinator Melinda R. Lucas.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
