Do You Know Your Marketing Metrics?

MetricsWe all know that tracking and analyzing marketing data is an absolute necessity these days. Our clients want proof of ROI. And our agencies want proof that the work we’re creating – and the platforms where we’re placing it – is making connections with our audiences. Everything from a static banner to a video to an entire integrated campaign needs to be measured. And measured weekly, if not daily. So, where do you start? Which metrics are worth tracking? I came across this article recently that could help point you in the right direction.


Hi. We’re Jennings. We’re in Durham, North Carolina and we live and breathe healthcare marketing.

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