We all know that tracking and analyzing marketing data is an absolute necessity these days. Our clients want proof of ROI. And our agencies want proof that the work we’re creating – and the platforms where we’re placing it – is making connections with our audiences. Everything from a static banner to a video to an entire integrated campaign needs to be measured. And measured weekly, if not daily. So, where do you start? Which metrics are worth tracking? I came across this article recently that could help point you in the right direction.