One of our local health system seems to understand this, because they recently sent me a welcome package in the mail. I’m not one to flip through promotions or junk catalogs, but their package caught my eye. They sent me a health magazine, a welcome letter from a local primary care physician, and an offer for a $10 gift certificate to a chain of frozen yogurt stores.
The mailing did the trick – I didn’t immediately toss in the trash. In fact, I actually flipped through their magazine. It was full of health articles on everything from healthier recipes for classic junk foods to exercises to relieve carpel tunnel syndrome. They did a great job at selecting relevant and interesting health topics. Most articles were written by this health system’s physicians, and they did a great job toward establishing themselves as experts on healthy living.
Each article was accompanied with information about how to make an appointment with an appropriate physician or a web address that would provide more information about a topic, thus making it easier for new residents to make the transition to becoming a new patient.
Great job to the health system on their mailing. If I weren’t already a patient of theirs, this mostly likely would have led me to their services.