Looking for New Patients? Check out This “Welcome to the Neighborhood” Package

272456_7980A few months ago I moved to a new neighborhood. Usually, when people move, it signals a search for new service providers– a new dry cleaner, a new morning coffee stop, and yes, even a new physician.

One of our local health system seems to understand this, because they recently sent me a welcome package in the mail.  I’m not one to flip through promotions or junk catalogs, but their package caught my eye. They sent me a health magazine, a welcome letter from a local primary care physician, and an offer for a $10 gift certificate to a chain of frozen yogurt stores.

The mailing did the trick – I didn’t immediately toss in the trash. In fact, I actually flipped through their magazine. It was full of health articles on everything from healthier recipes for classic junk foods to exercises to relieve carpel tunnel syndrome. They did a great job at selecting relevant and interesting health topics. Most articles were written by this health system’s physicians, and they did a great job toward establishing themselves as experts on healthy living.

Each article was accompanied with information about how to make an appointment with an appropriate physician or a web address that would provide more information about a topic, thus making it easier for new residents to make the transition to becoming a new patient.

Great job to the health system on their mailing. If I weren’t already a patient of theirs, this mostly likely would have led me to their services.

Kate Gillmer

Kate is our social media connoisseur here at Jennings, helping manage the social media efforts (Facebook, Twitter, Pinterest, blogs) for many of our healthcare clients. If you want to know the pros and cons of HootSuite versus Sprout Social, Kate can tell you.

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