Marketing… Come Rain, Sleet, Snow, or Hail

Marketing Rain Sleet Snow Hail BlogSt. Luke’s University Health Networks in Pennsylvania took advantage of the recent bad weather on the east coast and turned lemons into lemonade. With all the recent interest in the weather in the Northeast, the health system seized the opportunity.

The health system partnered with local news station, WFMZ, to create a free weather app. Ken Szydlow, St. Luke’s Vice President of Marketing and Public Relations, said in an article on healthcaresuccess.com that the app is being viewed more than 600,000 times per month.

The app provides an hourly weather forecast, 10-day forecast, alerts – even school closings. And across the top of the smartphone screen, St. Luke’s mobile banner ads. Check out the screen shot below of the app, as well as the app on iTunes at https://itunes.apple.com/us/app/69news-wx/id731062554?mt=8

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