Men are From Mars, Women are From Facebook

Men Are From Mars, Women Are From FacebookBefore you create social media content, it’s important to know who your audience is and how they use social media. If you want your audience to fully engage with your content, you need to know which content piques their interest and how they prefer to view it.

Perhaps unsurprisingly, men and women use social media differently. Head over to Dan’s blog, The Healthcare Marketer, to see an infographic that illustrates how men and women use social media and mobile:

http://thehealthcaremarketer.wordpress.com/2014/04/04/men-are-from-mars-women-are-from-facebook/

Kate Gillmer

Kate is our social media connoisseur here at Jennings, helping manage the social media efforts (Facebook, Twitter, Pinterest, blogs) for many of our healthcare clients. If you want to know the pros and cons of HootSuite versus Sprout Social, Kate can tell you.

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