Merrimack Valley Moms Pediatrics Campaign

When Floating Hospital for Children at Tufts Medical Center in Boston and Lowell General Hospital partnered to bring pediatric specialty care and expertise to the Lowell, MA area, they approached the marketing in a fresh, unexpected way. A new Mommy Blog was introduced, as well as a dedicated microsite, hospital newsletter cross-promotion, Facebook contest to recruit bloggers, and branded elements in a children’s play area at a local mall. As a result, the campaign generated very positive results. See the campaign elements and the results by downloading the case history below.