Mommy Blogs Best

One of the most visible and influential elements to emerge as a popular online parenting resource is the “mommy blog.” With Jennings’ assistance, Signature Healthcare in Brockton, MA maintains its own mommy blog – SignatureMoms.com, written by area moms who are recruited yearly. The blog has seen a steady increase in volume and readership since it was started in 2011, and subscribers have grown from 40 at the end of 2011 to 2,600 in February 2014, with more than 156,000 visits to date. Better yet, it has helped get the Signature Healthcare brand included in community conversations on a regular basis.