NC State New Branding?

NC State AdHere’s a sample of a print campaign appearing this month for North Carolina State University. The ad appeared in a publication geared toward in-state business professionals.

While I’m generally a fan of this ad, it’s a quick simple read with good photography. I’m honestly more intrigued by the logo. If you’ve seen much of NC State’s marketing the last few years, you’ll have noticed how diligent they’ve been with their brand standards. The mark below has appeared consistently and singularly across mediums like print, signage, and broadcast for a number of years.

This is the first time we’ve observed the secondary NC STATE mark used beside the body copy. Not sure if this is a one-time design decision or a move to a new set of brand standards. I suspect the former but we’ll keep an eye out for additional news.

NC State

Dewey Mooring

Nobody digs deeper than Dewey to understand a client’s business and industry and then translates the learning into creative insights. He leads our account team as well as authors strategic plans, creative briefs, and even oversees research for clients such as Vidant Health, Cooper University Health Care, Southwestern Vermont Medical Center, and Dartmouth-Hitchcock Medical Center, among others.

Dewey regularly speaks at healthcare industry conferences, including the Spring Symposium of the New England Society for Healthcare Communications (NESHCo), the Hospital Marketing National Conference, the Oklahoma Hospital Association, and the Wisconsin Healthcare Public Relations & Marketing Society.

He also led the teams that launched the NC Women’s Hospital and NC Children’s Hospital, as well as Vidant Children’s Hospital and the MD Anderson Cancer Center at Cooper.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Jennings e-newsletter
Curated news and information in healthcare marketing