A New Model for Physician Marketing

With the rise of the “social physician,” a successful physician relations program should integrate a number of disciplines, including marketing and digital services – a perspective that many healthcare organizations have yet to recognize or embrace. The fact is, physicians AND patients use and consume communication differently than they did just a few years ago. Many, if not most, have adopted new media and digital communication. Healthcare organizations should recognize that and act accordingly.

 

Download The Full Article (PDF)

Jennings

Hi. We’re Jennings. We’re in Chapel Hill, North Carolina and we live and breathe healthcare marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Jennings e-newsletter
Curated news and information in healthcare marketing