How One Health System Simplified a Complex Marketing Message

Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled the task of explaining an unfamiliar concept to consumers with an integrated campaign marketing its pediatric hospitalists. The campaign not only defined what a “hospitalist” is – in a fun, creative way, it communicated the hospitalists’ role in the treatment of children. The campaign consisted of blog posts, video, digital components, social media and traditional media. Read more about this innovative healthcare marketing campaign by downloading the article below.


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