CHAPEL HILL, NC – July 23, 2013 – The Orange County Health Department has selected Jennings, the North Carolina-based healthcare marketing agency, to help rebrand their marketing visuals to better reflect the modern, forward-thinking vision and approach to public health set forth by new leadership. By rebranding, the Orange County Health Department is also hoping to better serve their constituents and communicate their wide array of services.
“We’re very excited to work with the Orange County Health Department in this rebranding endeavor,” said Vice President and Director of Account Leadership of Jennings Dewey Mooring. “The Orange County Health Department provides a wide variety of services that touch the lives of Orange County citizens every day.”
As components of the rebranding campaign, Jennings will develop a new logo, tagline, a digital icon for social media elements, a Twitter background and a new brand style guide that will provide logo use guidelines, tone and visual standards. This will be accompanied by templates designed with the new logo for presentations as well as collateral, stationery, note cards and apparel. In addition, Jennings will lend their expertise to help the health department develop a communications plan to launch the new brand to staff and the general public.
The Orange County Health Department has served residents’ public health needs for more than 30 years by offering affordable programs and services through its Chapel Hill and Hillsborough offices. Their mission is to enhance the quality of life, promote the health and preserve the environment for all people in Orange County.