We hear all this talk about accountable care and health systems taking care of the whole community in attempts to keep people well instead of just treating them when they’re sick. Yet, most health system’s advertising I see is still selling traditional service lines to the community.
Intermountain Health, a national leader in the shared accountability movement, launched a live well campaign targeting kids, featuring kids talking to kids. What’s interesting is that the kids in these TV spots are not sick. They seem to be your average, typical teenager. They don’t need Intermountain Health’s services. This effort is truly an attempt to help make the community healthier by pushing eating right and getting exercise. Check out these television spots.