Physician Videos Drive Multipronged Campaign

Signature Healthcare in Brockton, MA launched a campaign in 2012 that addressed several issues, including physician retention and recruitment. The integrated campaign consisted primarily of physician videos, hosted on a custom-build website, and was supplemented by print ads and in-practice materials. “Our goal was to feature each doctor as a confident, genuine, unique professional,” says Dan Dunlop, principal at Jennings. Read more and see the results by downloading the article below.

 

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