The Professional Development Imperative

In a healthcare environment of declining reimbursements, physician shortages, reform, and changing consumer expectations – not to mention a ramped-up competitiveness – it’s never been more important for healthcare marketers to make the move from being perceived as vendors to being viewed as essential strategists within their organizations. This article explains how that change can happen.


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Hi. We’re Jennings. We’re in Durham, North Carolina and we live and breathe healthcare marketing.

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