Realizing Vision Through Research: How Lawrence General Hospital Used Research To Help Elevate Its Brand

“City of the Damned.” That’s the magazine headline that greeted Jill McDonald Halsey when she…

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The Healthcare Marketer’s Expanded Role

As the healthcare ecosystem continues to evolve, moving from the prevailing fee-for-service model to a…

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10 Tips for Creating Engaging Videos

When you're working on a video project, you need to be in storyteller mode.  Importantly,…

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The Value of Return on Community in Healthcare

From the eBook by Dan Dunlop, Principal: The notion is simple yet revolutionary: Make an…

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The Connected Patient: Information as Currency in Online Communities

Today’s patients are more aware and engaged than ever with their own health. And it…

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How One Health System Simplified a Complex Marketing Message

Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled…

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The Digital Future of Physician Relations

Physicians are slowly but surely adopting digital media. How can your physician relations team use…

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Mommy Blogs Best

One of the most visible and influential elements to emerge as a popular online parenting…

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A New Model for Physician Marketing

With the rise of the “social physician,” a successful physician relations program should integrate a…

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