Opinion Piece: Systemic Racism and Inequities in Healthcare
This is an opinion piece written by one of our principals, Dan Dunlop, in June…
Marketing Insights Report: Helping Consumers Set Aside Their Fear of Medical Facilities
During the pandemic, provider organizations have done a great job communicating with their communities about…
Marketing Insights Report: Preparing Your Post-Pandemic Marketing Strategy
Right now, our hospitals and health systems are facing far more than a public health…
Health Care Marketing Trends for 2020 and Beyond
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider…
The Art of the Interview: Conducting a Successful Physician Interview on Camera
It’s hard to imagine that a renowned surgeon or C-suite executive has insecurities, but when…
Renown Health: Thought Leadership Content Marketing Case Study
In January 2017, Jennings was approached by Renown Health in Reno, Nevada about developing a…
Connecting Public Health and Primary Care to Address Social Determinants of Health
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent…
Lawrence General Hospital Brand Elevation Case Study
Lawrence General Hospital is a regional healthcare system based in Lawrence, Massachusetts. In general, suburban…
The Three R’s of Using Internal Communications to Create a Culture of Change in a Health Care Organization: Repetition, Refreshment, and Recognition
In a hospital setting, changing employee routines and behaviors can save lives — but the…