Focus Groups Re-Imagined for the Digital Age: The Asynchronous Focus Group
The much-maligned focus group has undergone a facelift. The Internet and the emergence of user-engagement…
Renown Health Working Hard to be Renown: The Story of an Effective Thought Leadership Initiative
According to the Merriam-Webster Dictionary, the definition of renown is: “a state of being widely…
Community Health, Collaboration, and Healthcare Marketing: Using Content Marketing to Support Population Health Initiatives
In this evolving healthcare landscape, hospitals and health systems are beginning to shift their attention…
The Role of Innovation and Technology in Healthcare Transformation
As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare…
Content Marketing: A Cautionary Tale
In the world of healthcare marketing, we go through phases where certain genres of marketing,…
Integrating Twitter Into Your Physician Communication Strategy
As the adoption of digital communication tools by physicians grows, an opportunity emerges for physician…
Realizing Vision Through Research: How Lawrence General Hospital Used Research To Help Elevate Its Brand
“City of the Damned.” That’s the magazine headline that greeted Jill McDonald Halsey when she…
The Healthcare Marketer’s Expanded Role
As the healthcare ecosystem continues to evolve, moving from the prevailing fee-for-service model to a…
10 Tips for Creating Engaging Videos
When you're working on a video project, you need to be in storyteller mode. Importantly,…