The Value of Return on Community in Healthcare
From the eBook by Dan Dunlop, Principal: The notion is simple yet revolutionary: Make an…
Community Building Versus Narcissism in Healthcare Marketing
The marketing generated by healthcare organizations can be extremely narcissistic. Our ads, brochures, websites, and…
Article: The Digital Future of Physician Marketing and a New Role for Physician Liaisons
In order to handle the growing volume of content and the addition of new digital…
A Vision of Healthcare Marketing as Community Building
Healthcare marketing is facing a crisis of relevance. For marketing to be relevant, it needs…
The Connected Patient: Information as Currency in Online Communities
Today’s patients are more aware and engaged than ever with their own health. And it…
How One Health System Simplified a Complex Marketing Message
Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled…
The Digital Future of Physician Relations
Physicians are slowly but surely adopting digital media. How can your physician relations team use…
Mommy Blogs Best
One of the most visible and influential elements to emerge as a popular online parenting…
A New Model for Physician Marketing
With the rise of the “social physician,” a successful physician relations program should integrate a…