Can Healthcare Organizations Find Wisdom in the Crowd?
With the rise of Web 2.0 innovations such as social networks, wikis and crowdsourcing, anyone…
Merrimack Valley Moms Pediatrics Campaign
When Floating Hospital for Children at Tufts Medical Center in Boston and Lowell General Hospital…
Consumer Engagement Via Online Physician Videos – Going Way Beyond the Mundane
Well-produced, online videos allow patients and referring physicians to “meet” your doctors on a much…
The End of Social Media Marketing As We Know It
The day of “one size fits all” marketing solutions is over. Today, many healthcare organizations…
Doing the Dance: A Lesson In Audience Engagement
In healthcare marketing, credible content is paramount, but it's equally important for marketers to identify…
Physician Videos Drive Multipronged Campaign
Signature Healthcare in Brockton, MA launched a campaign in 2012 that addressed several issues, including…
The Professional Development Imperative
In a healthcare environment of declining reimbursements, physician shortages, reform, and changing consumer expectations –…
How much of the marketing budget should healthcare organizations spend on social media?
How much money should hospitals and other healthcare organizations invest in social media? As with…
When You’re Committed to Kids, It Just Shows
When Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center formed a…