Merrimack Valley Moms Pediatrics Campaign

When Floating Hospital for Children at Tufts Medical Center in Boston and Lowell General Hospital…

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Consumer Engagement Via Online Physician Videos – Going Way Beyond the Mundane

Well-produced, online videos allow patients and referring physicians to “meet” your doctors on a much…

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The End of Social Media Marketing As We Know It

The day of “one size fits all” marketing solutions is over. Today, many healthcare organizations…

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Doing the Dance: A Lesson In Audience Engagement

In healthcare marketing, credible content is paramount, but it's equally important for marketers to identify…

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Physician Videos Drive Multipronged Campaign

Signature Healthcare in Brockton, MA launched a campaign in 2012 that addressed several issues, including…

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The Professional Development Imperative

In a healthcare environment of declining reimbursements, physician shortages, reform, and changing consumer expectations –…

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How much of the marketing budget should healthcare organizations spend on social media?

How much money should hospitals and other healthcare organizations invest in social media? As with…

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When You’re Committed to Kids, It Just Shows

When Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center formed a…

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New Campaign Illustrates Health System’s Positive Outlook

When Signature Healthcare launched their bariatric surgery service in collaboration with Boston’s Tufts Medical Center,…

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