Marketing to the Social Physician

With the emergence of new digital platforms, marketing to and engaging with physicians is a…

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Numbers Campaign Adds Up Results

An integrated effort for Cooper University Hospital in Camden, New Jersey helped effectively promote core…

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Marketing to Referring Physicians: A Largely Untapped Opportunity

For the most part, healthcare organizations do a less than stellar job of marketing to…

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Mommy Blogs: Strengthening the Marketer’s Tool Kit

Real women, writing about real life as moms. The mommy blog has become one of…

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Mommy Blog Promotes Strategic Initiatives

How can a hospital deliver more than just healthcare service information to moms? What can…

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Hive Marketing and Social Media

Simply put, hive marketing brings together supporters of a brand or organization into a community…

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Developing a Social Media Marketing Plan

Is it time to move your hospital or healthcare organization into the world of social…

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A Vision for Strategic Marketing in Healthcare

Successfully marketing a healthcare organization begins with identifying the competitive advantages within the markets the…

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