New Campaign Illustrates Health System’s Positive Outlook
When Signature Healthcare launched their bariatric surgery service in collaboration with Boston’s Tufts Medical Center,…
Marketing to the Social Physician
With the emergence of new digital platforms, marketing to and engaging with physicians is a…
Numbers Campaign Adds Up Results
An integrated effort for Cooper University Hospital in Camden, New Jersey helped effectively promote core…
Marketing to Referring Physicians: A Largely Untapped Opportunity
For the most part, healthcare organizations do a less than stellar job of marketing to…
Mommy Blogs: Strengthening the Marketer’s Tool Kit
Real women, writing about real life as moms. The mommy blog has become one of…
Mommy Blog Promotes Strategic Initiatives
How can a hospital deliver more than just healthcare service information to moms? What can…
Hive Marketing and Social Media
Simply put, hive marketing brings together supporters of a brand or organization into a community…
Developing a Social Media Marketing Plan
Is it time to move your hospital or healthcare organization into the world of social…
A Vision for Strategic Marketing in Healthcare
Successfully marketing a healthcare organization begins with identifying the competitive advantages within the markets the…