CHAPEL HILL, NC – October 25, 2010 – After an extensive agency review, Southwestern Vermont Health Care has selected Jennings, the Chapel Hill-based public relations and branding firm, as its marketing agency. A number of firms from Chicago to North Carolina competed in the review. Jennings is now charged with developing a comprehensive marketing communications program for the health care organization.
“Jennings’ extensive experience marketing hospitals and health care organizations around the country, particularly here in New England, made them a great fit for us at SVMC,” said Kevin Robinson, communications director for Southwestern Vermont Medical Center.
About Southwestern Vermont Health Care
Southwestern Vermont Health Care is a not-for-profit health system serving Bennington and Windham Counties in Vermont, northern Berkshire County in Massachusetts, and eastern Rensselaer and Washington Counties in New York. SVHC includes Southwestern Vermont Medical Center, The Centers for Living & Rehabilitation, the VNA & Hospice of SVMC, and the SVMC Northshire and Deerfield Valley campuses as well as other medical practices. SVHC exists solely for the benefit of the communities it serves.