Population Health, Collaboration & Healthcare Marketing

Healthcare marketers will play an important role as healthcare organizations transition from a focus on distinct episodes of care to maintaining the health of entire populations. That is part of the message delivered in a new article by Dan Dunlop and Kate Gillmer of Jennings, published in the October 2017 issue of Healthcare Marketing Report. The article, titled “Community Health,…

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  • Collaborating for Community Health

      Although many of us have not yet accepted it, healthcare delivery is changing around us; and the ways in which we work to improve the health of the communities we serve is undergoing a fundamental transformation. This was recently confirmed when I attended the Duke/ Durham Health Summit with several of Jennings’ clients from the Practical Playbook. The theme…

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