I love beer! Let me guess, you did not expect the conversation to start this way, did you? You were simply thinking about the benefits of online patient communities and why community building is the future of healthcare marketing. Stay with me for just a moment, we will get there. I'm going to begin with a stark admission; I am…
Today’s patients are more aware and engaged than ever with their own health. And it goes beyond just looking up symptoms on WebMD. This new “connected patient” is increasingly turning to listservs, Facebook groups, Twitter chats, and other communities to find support, end isolation and meet an information void not being filled by static hospital websites. In his article, The…
Does your healthcare organization welcome patient feedback? Healthcare in general has failed to recognize the value and importance of the patient’s perspective. Head over Dan’s blog, The Healthcare Marketer, for suggestions on how healthcare marketers can use online communities to create environments where patients are encouraged share their thoughts: http://bit.ly/1sToKHA.
Health 2.0 is an organization that acts as a catalyst for change in healthcare. Last week, I attended a Health 2.0 event here in North Carolina, hosted by our local chapter of the organization, Health 2.0 NC Triangle. At the event, "Community Madness – What is Connected Care?" we listened to three short presentations by local healthcare leaders:
Last week, Dan conducted a webinar on the importance of building online communities for the New England Society for Healthcare Communications (NESHCo). Head over to his blog for a closer look at why healthcare needs to move from marketing to online community building. http://thehealthcaremarketer.wordpress.com/2014/03/03/from-healthcare-marketing-to-community-building/
LAWRENCE, MA - January 31, 2014 - Six local moms and two local dads have been selected as featured bloggers for the new Moms, Dads and Docs Blog, www.momsdadsanddocs.com, sponsored by Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center. The parent bloggers were selected through a contest sponsored by the two organizations, in which parents were…
Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled the task of explaining an unfamiliar concept to consumers with an integrated campaign marketing its pediatric hospitalists. The campaign not only defined what a “hospitalist” is – in a fun, creative way, it communicated the hospitalists’ role in the treatment of children. The campaign consisted…
In the not too distant future, health systems will move from fee-for-service reimbursement systems to a “population-based” approach. It’s just a fancy way of saying, health systems will soon be trying to keep their potential patients healthy instead of just treating them when they’re sick. And they’ll be compensated for doing just that. It’s interesting to see and hear what…
Physicians are slowly but surely adopting digital media. How can your physician relations team use digital technologies and platforms to “connect” your faculty and medical staff with community physicians?
Last week my co-worker participated in a Tweet chat for work. Afterwards, she sent all us Jennings employees a link to a health system’s website that typifies what we at Jennings think is the way of the future for healthcare: online communities. Children's National Medical Center of Washington, D.C. hosts an online community for parents of sick children. On this…