Built Through the Eyes of a Child
Yesterday, several Jennings employees were in Greenville, NC celebrating the opening of Vidant Health’s new children’s hospital, James and Connie Maynard Children’s Hospital at Vidant Medical Center. While I never want my children to end up in the hospital, this would be the type of healing environment I’d want my child to experience. The hospital was designed and created through…
The Power of Narrative Medicine
It's been said that practicing medicine is both an art and a science. Columbia University now offers a master's degree program in Narrative Medicine. The program teaches doctors the art of how to be better listeners and then how to apply what they hear from their patients to medical care. Columbia University's School of Continuing Education website states: "Narrative medicine…
Jennings Principal Named to Chapel Hill-Carrboro Chamber of Commerce Board
CHAPEL HILL, NC - April 10, 2013 - Paige Zinn, Principal of Jennings, the Chapel Hill-based healthcare marketing agency, has been named 2013 Board Chair for the Chapel Hill-Carrboro Chamber of Commerce. Zinn succeeds Barry Leffler, CEO at 97.9FM WCHL/Chapelboro.com, as the Chamber's Board Chair. "I am excited to see what this year will bring," said Zinn. "I'll be working…
Mommy Blogs Best
One of the most visible and influential elements to emerge as a popular online parenting resource is the “mommy blog.” With Jennings’ assistance, Signature Healthcare in Brockton, MA maintains its own mommy blog – SignatureMoms.com, written by area moms who are recruited yearly. The blog has seen a steady increase in volume and readership since it was started in 2011,…
Merrimack Valley Moms Pediatrics Campaign
When Floating Hospital for Children at Tufts Medical Center in Boston and Lowell General Hospital partnered to bring pediatric specialty care and expertise to the Lowell, MA area, they approached the marketing in a fresh, unexpected way. A new Mommy Blog was introduced, as well as a dedicated microsite, hospital newsletter cross-promotion, Facebook contest to recruit bloggers, and branded elements…
Doing the Dance: A Lesson In Audience Engagement
In healthcare marketing, credible content is paramount, but it's equally important for marketers to identify and create opportunities to increase engagement. And that happens when hospitals and other providers deliver relevant, accessible content that connects with the audience. At Lexington Medical Center in Columbia, SC, their Pink Glove Dance promotion not only provided compelling content, it successfully engaged the entire…
Jennings Helps Feed Chapel Hill and Carrboro Community
CHAPEL HILL, NC - February 15, 2012 - Jennings, the North Carolina public relations, branding and advertising agency; recently donated 1,000 canned goods to the Inter-Faith Council for Social Service (IFC) based in Carrboro. "Every day there are people who must make difficult decisions between buying food, paying for housing, utilities or medical care," said Jennings President and CEO Dan…
Voices (The Chapel Hill Chorus) presents: A New World Christmas
This year The Chapel Hill Chorus not only has a new name, Voices, but they are also gearing up for this year's holiday season with "A New World Christmas." From the Caribbean Islands to the Andes Mountains, this concert swings with Latin American melodies and rhythms. Steel drums, guitar, vibraphone and a host of percussion instruments lend a tropical breeze…
When You’re Committed to Kids, It Just Shows
When Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center formed a pediatric partnership, they faced the challenge of asking area physicians to change long-standing referral patterns. Find out how the research was done, and see the integrated, creative outcome of the detailed strategic planning process.