I've written posts in the past about mommy bloggers in healthcare (Check out http://tinyurl.com/2u46cz8 and http://tinyurl.com/2vmou2e). With the rise of social media, blogging has become a popular form of self-expression. American mothers have taken to the blogosphere in huge numbers. A new report from eMarketer says the number of mommy bloggers is expected to increase from 3.7 million last year…
How can a hospital deliver more than just healthcare service information to moms? What can be done to create an online resource and engage moms on a regular basis? If you’re Lowell General Hospital, you create a mommy blog. Find out how they got it off the ground by downloading the article below.
CHAPEL HILL, NC - March 17, 2010 - Jennings, the Chapel Hill marketing and branding company, recently headed to Carrboro High School in Carrboro, NC to help the school clean up their environment. Jennings went into the high school with the aim of helping students become more aware of the importance of hand hygiene. Jennings took their original hand hygiene…
Simply put, hive marketing brings together supporters of a brand or organization into a community of shared interest. The marketing implications are profound for healthcare organizations – allowing them to inform, engage, activate and improve. Learn how one hospital system is using hive marketing – and how you can, too.
Is it time to move your hospital or healthcare organization into the world of social media? Which platforms and social media tools should you consider? Do your goals align with the culture of your organization? What is appropriate content? And the biggest question – how do you get started developing a social media marketing plan for your hospital? Learn those…