https://www.youtube.com/watch?v=v4Zp8iFBh5M
I think the battle for marketshare among healthcare providers has led to more acceptance and adoption of mainstream marketing tactics. The healthcare industry has lagged behind in its use of social media, but many healthcare systems, physician groups, pharmaceutical companies, etc. are hopping on the bandwagon. It’s fun to watch all the creative ways healthcare providers are promoting their service…
https://www.youtube.com/watch?v=KxDwieKpawg
Sometimes in healthcare advertising it can be easy to get bogged down in statistics. Healthcare is full of science and numbers, so it can be tempting to make them the focus of your message. Numbers and rankings are certainly important, they can’t be the only content in your message. People don’t form emotional connections with a logical arguments and statistics.…
St. Luke’s University Health Networks in Pennsylvania took advantage of the recent bad weather on the east coast and turned lemons into lemonade. With all the recent interest in the weather in the Northeast, the health system seized the opportunity. The health system partnered with local news station, WFMZ, to create a free weather app. Ken Szydlow, St. Luke’s Vice…
With the Federal Aviation Administration loosening rules on the use of portable devices during airplane flights, passengers can expect to see more digital ads in the future. Through a new partnership, Clear Channel Airports (CCA) and SmartTray International are joining forces to introduce new models of seat-back trays that will be optimized for mobile media. CCA and SmartTray are coming…
I heard a story on NPR recently connecting the "Myth of Sisyphus" with some research by a team of Duke professors showing that people pick boring jobs over stimulating ones intentionally if they focus on pay and perceive that the more appealing job won’t compensate them enough for the effort it demands. Are we doomed to come in and repeat…
We hear all this talk about accountable care and health systems taking care of the whole community in attempts to keep people well instead of just treating them when they’re sick. Yet, most health system's advertising I see is still selling traditional service lines to the community. Intermountain Health, a national leader in the shared accountability movement, launched a live…
At Jennings, we know that one of the most effective ways to introduce patients to physicians is through the use of video. Click here to check out Dan's blog, where he shares our newest batch of physician videos for Signature Healthcare.
In January of 2013 Twitter unveiled its six-second video streaming app to the general public called Vine. Response was overwhelming and by April, Vine was the most downloaded app in the Apple store. Today the number of users has exploded into the tens of millions. To give you an example as to how big Vine is becoming, five tweets per…
https://www.youtube.com/watch?v=g_YZ_PtMkw0
I'm a huge fan of ANY sort of advertising and marketing effort that 1) teaches you something you didn't know - something useful; and 2) makes you think about a topic in a new way. This award-winning ThaiHealth video via Ogilvy stopped me in my tracks. Most adults know that smoking is very harmful, but when you present it this…
Recently I came across an online article on the New York Times called, "The Jockey." I wasn't expecting anything other than a standard story, but this was no ordinary article. There were videos embedded in the article, sound and narration as well. I thought this was unique so I contacted my New York Times rep about it. He told me…