When it Comes to Healthcare and Humor, Where do you Draw the Line?


If you’ve read any of my previous posts, you know I’m an advertising junkie. I’ve blogged about one of my heroes in the business – Mike Hughes of The Martin Agency. He is battling cancer, but has managed to keep his wonderful wit and keen observations throughout it all. In fact, he has a thoughtful, poignant blog of his own…

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  • What the Nose Knows

    Marketers are always looking for new and innovative ways to make their advertising stand out. One of the latest ways to create more impact and buzz is through the use of smell. Studies have shown that incorporating scent into a marketing campaign can really make your advertising be seen and heard... or in this case, smelled. A study by Ultrecht…

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  • Built Through the Eyes of a Child

    Yesterday, several Jennings employees were in Greenville, NC celebrating the opening of Vidant Health’s new children’s hospital, James and Connie Maynard Children’s Hospital at Vidant Medical Center. While I never want my children to end up in the hospital, this would be the type of healing environment I’d want my child to experience. The hospital was designed and created through…

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  • On Life, Death and Advertising – A Tribute to Mike Hughes

    I’ve been an advertising junkie since I made the decision to be a copywriter during my junior year in college. I read Adweek and Ad Age religiously. I started buying Communication Arts Advertising Annuals every December, One Show annuals whenever I could afford them. I bought the books - Della Femina, Ogilvy, Bernbach. All the required reading. Being from North…

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  • Merrimack Valley Moms Pediatrics Campaign

    When Floating Hospital for Children at Tufts Medical Center in Boston and Lowell General Hospital partnered to bring pediatric specialty care and expertise to the Lowell, MA area, they approached the marketing in a fresh, unexpected way. A new Mommy Blog was introduced, as well as a dedicated microsite, hospital newsletter cross-promotion, Facebook contest to recruit bloggers, and branded elements…

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  • Consumer Engagement Via Online Physician Videos – Going Way Beyond the Mundane

    Well-produced, online videos allow patients and referring physicians to “meet” your doctors on a much more human and emotional level when compared to the traditional physician finder. In fact, well-respected healthcare organizations such as Meriter Health Services in Madison, WI, Signature Healthcare in Brockton, MA, and Mount Sinai Medical Center in New York, NY have already begun using high-quality physician…

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  • Putting Surgeons on Camera


    In the past I've written blog posts about Lexington Medical Center (one of my firm's clients) and its quest to build a heart center. The process of gaining approval took more than ten years. Today the heart center is a reality and the hospital has launched an ad campaign featuring its new heart surgeon. I'm not always a fan of putting…

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  • Voices (The Chapel Hill Chorus) presents: A New World Christmas

    This year The Chapel Hill Chorus not only has a new name, Voices, but they are also gearing up for this year's holiday season with "A New World Christmas." From the Caribbean Islands to the Andes Mountains, this concert swings with Latin American melodies and rhythms. Steel drums, guitar, vibraphone and a host of percussion instruments lend a tropical breeze…

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  • When You’re Committed to Kids, It Just Shows

    When Floating Hospital for Children at Tufts Medical Center and MetroWest Medical Center formed a pediatric partnership, they faced the challenge of asking area physicians to change long-standing referral patterns. Find out how the research was done, and see the integrated, creative outcome of the detailed strategic planning process.  

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