Digital Marketing

Jennings Principal to Judge eHealth Leadership Awards

Dan Dunlop, principal of Jennings, has been selected to serve on the judging panel for the 2020 eHealthcare Leadership Awards.  The eHealthcare Leadership Awards competition recognizes the best websites and digital communications produced by healthcare organizations and their marketing partners. These awards highlight the role of digital communications in achieving healthcare organizations’ business objectives. Dunlop joins a prestigious panel of…

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    • Integrating Twitter Into Your Physician Communication Strategy

    As the adoption of digital communication tools by physicians grows, an opportunity emerges for physician relations departments to enhance their communications efforts by integrating digital tools into their marketing programs targeting referring physicians. This paper looks at ways in which Twitter can be used to market to referring physicians and how this digital marketing function can be successfully undertaken by…

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    • Jennings Appoints Dana Smith Business Development Manager

    Chapel Hill, N.C. – March 8, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has successfully recruited Dana Smith to join its business development team. Smith, who will be based in Delray Beach, Florida, has extensive healthcare and digital marketing experience. In her new role, she will serve as a marketing ambassador for the agency, supporting…

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