Apps: The Black Bag of New Tools for Physicians

I counted the apps on my iPhone today. I have about 113, including all the ones my kids have downloaded without asking me. They’re everywhere. Weather apps. Dieting apps. Sports apps. Travel apps. It’s a bit overwhelming. But apps are also helping a new generation of clinicians and nurses improve patient care. And they’re creating a generational divide between these…

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  • Marketing… Come Rain, Sleet, Snow, or Hail

    St. Luke’s University Health Networks in Pennsylvania took advantage of the recent bad weather on the east coast and turned lemons into lemonade. With all the recent interest in the weather in the Northeast, the health system seized the opportunity. The health system partnered with local news station, WFMZ, to create a free weather app. Ken Szydlow, St. Luke’s Vice…

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  • Living Wills – And Dying – In La Crosse, Wisconsin

    Driving in to work this week, I was listening to WUNC (our NPR affiliate) and I heard a very interesting story. It’s all about how a pioneering living will program called Respecting Choices is leading the way in the entire country when it comes to end-of-life planning. The program costs Gunderson Lutheran Hospital millions of dollars a year – money…

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  • Digital Ads In Flight

    With the Federal Aviation Administration loosening rules on the use of portable devices during airplane flights, passengers can expect to see more digital ads in the future. Through a new partnership, Clear Channel Airports (CCA) and SmartTray International are joining forces to introduce new models of seat-back trays that will be optimized for mobile media. CCA and SmartTray are coming…

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  • Jennings Launches New Business Unit: Physicians In Focus

    CHAPEL HILL, NC - November 19, 2013 - Jennings, the North Carolina-based healthcare marketing agency, announced today the launch of Physicians In Focus, a new business unit that specializes in the production of high quality physician videos. Physicians in Focus will be dedicated to the development of engaging physician marketing programs and online video content that meet the expectations of…

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  • New Healthcare Models, Partnerships Abound

    It’s fascinating to watch all the changes taking place in healthcare as states grapple with President Obama’s Affordable Care Act. New healthcare delivery models and seemingly odd partnerships pop up every day. Care coordinators are going into homes to help manage the health of a patient. Parents are taking their children to a drugstore chain for a strep diagnosis because…

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  • Unique Storytelling

    Recently I came across an online article on the New York Times called, "The Jockey." I wasn't expecting anything other than a standard story, but this was no ordinary article. There were videos embedded in the article, sound and narration as well. I thought this was unique so I contacted my New York Times rep about it.  He told me…

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  • Built Through the Eyes of a Child

    Yesterday, several Jennings employees were in Greenville, NC celebrating the opening of Vidant Health’s new children’s hospital, James and Connie Maynard Children’s Hospital at Vidant Medical Center. While I never want my children to end up in the hospital, this would be the type of healing environment I’d want my child to experience. The hospital was designed and created through…

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  • Can Healthcare Organizations Find Wisdom in the Crowd?

    With the rise of Web 2.0 innovations such as social networks, wikis and crowdsourcing, anyone with Internet access has a voice. Healthcare organizations have a wonderful opportunity to seek input from individuals, groups and other constituencies – input that can provide insights, data, experiences and business solutions that might otherwise go unexplored. Learn more by reading crowdsourcing examples from respected…

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