An Anti-Smoking Ad that Really Makes you Think

https://www.youtube.com/watch?v=g_YZ_PtMkw0

I'm a huge fan of ANY sort of advertising and marketing effort that 1) teaches you something you didn't know - something useful; and 2) makes you think about a topic in a new way. This award-winning ThaiHealth video via Ogilvy stopped me in my tracks. Most adults know that smoking is very harmful, but when you present it this…

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  • Unique Storytelling

    Recently I came across an online article on the New York Times called, "The Jockey." I wasn't expecting anything other than a standard story, but this was no ordinary article. There were videos embedded in the article, sound and narration as well. I thought this was unique so I contacted my New York Times rep about it.  He told me…

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  • Health Systems Connecting with Neighbors

    In the not too distant future, health systems will move from fee-for-service reimbursement systems to a “population-based” approach. It’s just a fancy way of saying, health systems will soon be trying to keep their potential patients healthy instead of just treating them when they’re sick. And they’ll be compensated for doing just that. It’s interesting to see and hear what…

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  • When it Comes to Healthcare and Humor, Where do you Draw the Line?

    https://www.youtube.com/watch?v=8al4KTkuB2M

    If you’ve read any of my previous posts, you know I’m an advertising junkie. I’ve blogged about one of my heroes in the business – Mike Hughes of The Martin Agency. He is battling cancer, but has managed to keep his wonderful wit and keen observations throughout it all. In fact, he has a thoughtful, poignant blog of his own…

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  • What the Nose Knows

    Marketers are always looking for new and innovative ways to make their advertising stand out. One of the latest ways to create more impact and buzz is through the use of smell. Studies have shown that incorporating scent into a marketing campaign can really make your advertising be seen and heard... or in this case, smelled. A study by Ultrecht…

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