At Jennings, we know that one of the most effective ways to introduce patients to physicians is through the use of video. Click here to check out Dan's blog, where he shares our newest batch of physician videos for Signature Healthcare.
Have you ever heard of direct primary care (also known as "concierge medicine")? Click here to check out Dan's blog post about the care model where patients pay a monthly membership fee.
https://www.youtube.com/watch?v=g_YZ_PtMkw0
I'm a huge fan of ANY sort of advertising and marketing effort that 1) teaches you something you didn't know - something useful; and 2) makes you think about a topic in a new way. This award-winning ThaiHealth video via Ogilvy stopped me in my tracks. Most adults know that smoking is very harmful, but when you present it this…
Recently I came across an online article on the New York Times called, "The Jockey." I wasn't expecting anything other than a standard story, but this was no ordinary article. There were videos embedded in the article, sound and narration as well. I thought this was unique so I contacted my New York Times rep about it. He told me…
In the not too distant future, health systems will move from fee-for-service reimbursement systems to a “population-based” approach. It’s just a fancy way of saying, health systems will soon be trying to keep their potential patients healthy instead of just treating them when they’re sick. And they’ll be compensated for doing just that. It’s interesting to see and hear what…
https://www.youtube.com/watch?v=8al4KTkuB2M
If you’ve read any of my previous posts, you know I’m an advertising junkie. I’ve blogged about one of my heroes in the business – Mike Hughes of The Martin Agency. He is battling cancer, but has managed to keep his wonderful wit and keen observations throughout it all. In fact, he has a thoughtful, poignant blog of his own…
Marketers are always looking for new and innovative ways to make their advertising stand out. One of the latest ways to create more impact and buzz is through the use of smell. Studies have shown that incorporating scent into a marketing campaign can really make your advertising be seen and heard... or in this case, smelled. A study by Ultrecht…
I read a very interesting article last week on Media Daily News talking about the increase of Broadcast-only TV homes. According to Wayne Friedman 22 million homes (19.3% of U.S. TV homes) will be Broadcast-only and not subscribing to any pay TV service (such as cable or satellite). A year ago there were 20.7 Broadcast-only homes and this would be…
My drive from Wake Forest, NC to work at Jennings in Chapel Hill takes anywhere between 45 minutes and an hour and fifteen minutes, depending on traffic and weather. So, I get to listen to a lot of radio. Sirius XM as well as terrestrial. Last week I was flipping around the dial and came to WUNC – our NPR…