Western New England Healthcare Marketing Symposium – April 8, 2016

  We are thrilled to announce that on Friday, April 8, 2016, Jennings and Market Street Research will sponsor the first ever Western New England Healthcare Marketing Symposium (WNEHMS) in North Hampton, MA. Join us at this one-day event to learn from well-known healthcare marketing leaders, including a key-note presentation by our very own Dan Dunlop! Other presenters include seasoned marketing…

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  • Jennings Appoints Dana Smith Business Development Manager

    Chapel Hill, N.C. – March 8, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has successfully recruited Dana Smith to join its business development team. Smith, who will be based in Delray Beach, Florida, has extensive healthcare and digital marketing experience. In her new role, she will serve as a marketing ambassador for the agency, supporting…

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  • Launching a New Campaign? Don’t Forget Social Media.

    Launching A New Campaign? Don’t Forget Social Media.

    It’s no small undertaking to launch a new marketing campaign. We invest a ton of time, research, and funding to develop and package messaging that will resonate with patients. We carefully select the best channels to reach our target audiences. We adapt our ideas to fit radio, television, print, outdoor, and digital platforms. However, I notice that healthcare organizations often forget about…

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  • 5 Social Media Trends For Healthcare Marketers in 2016

    5 Social Media Trends For Healthcare Marketers In 2016

    The world of social media changes quickly, with dozens of new platforms arriving each year and most marketers scrambling to stay on top of new features and innovations. If history is any indication, 2016 will be no different and will play host to a variety of new trends and changes in the social scene. Here are 5 social media marketing…

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  • Stepanek to Lead Jennings’ Digital Content Division, Vinegar-Based Productions

    Chapel Hill, N.C. – February 2, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has recruited Jason Stepanek to join the firm as its Web Content/Video Manager. A film and video production veteran, Stepanek has more than 20 years of experience, with 7 years in the concentrated field of physician and healthcare marketing with video. In his…

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  • 7 Ways to Repurpose Your Marketing Materials for Social Media

      It’s hard to believe, but many hospitals still have not fully embraced social media. While most organizations have at least established a presence, many fail to keep their platforms up-to-date with new information and engage with their audiences. (I can’t tell you how many Twitter accounts or Facebook pages I have seen that haven’t posted new content in months.)…

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  • My Year in Review

    By: Dan Dunlop At the end of each year, I take some time to reflect on what has been accomplished over the last 12 months. I find without taking stock of the prior year, the years simply fly by. It’s important to me to know that I am making progress – rather than simply churning through the months and years.…

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  • Suing Your Critics Is Not the Answer

    Over the past few months, I have read an increasing number of articles describing a new trend in which businesses sue customers for posting negative online reviews. Whether the plaintiffs are hoping to win damages or simply silence their critics, it seems to me that these businesses have a gross misunderstanding about the value of customer reviews (and the importance…

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  • Video Post: Marketing Must Participate In Patient Safety Solutions

    Patient safety is an important issue for every healthcare organization. Yet, remarkably, professional marketers are rarely involved in the process of developing communications programs to support patient safety initiatives. In this video, Dan Dunlop discusses why healthcare marketers should be engaged in these conversations and solutions. For the past several months, the Jennings team has been working with Signature Healthcare to develop…

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  • Popular Ride-Sharing App Tries to Out Smart the Flu

    This week, as I was searching for new social media content, I came across an article on Boston Magazine’s website that sparked my interest. Uber, the popular ride-sharing app, was going to be offering flu shots. I finished the article, wrote some Tweets and didn’t give it any more thought. Later that day, I went on my iPhone to check…

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