How to Manage Negative Posts on Your Social Media Channels

As healthcare or hospital marketers, we use social media in a variety of ways, such as promoting the services a hospital offers, highlighting its use of advanced technologies, supporting or praising staff, creating social engagement and touting accolades or accreditations. Social media platforms are powerful communications tools, and they have become essential elements within hospital marketing campaigns and daily operations.  They…

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  • Patient Safety is now top-of-mind with everyone in a Massachusetts hospital.

    Since patient safety was first brought to light in the 1990s, studies have shown a staggering number of patients have been harmed by preventable medical errors. These errors range from patient falls and medication errors, to data entry errors and hospital-acquired infections, to name a few. It is estimated that preventable medical errors lead to more than 200,000 US hospital…

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  • Using Pinterest as a Patient Resource

    For the past six months I have had the opportunity to work with Reply Ob/Gyn & Fertility. Reply works with women to understand and optimize their health in a way that respects their natural cycles, and treats reproductive issues without the use of drugs, devices or procedures that suppress a woman’s cycle. They also work with women and couples who are struggling…

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  • Healthcare Transparency Can Be a Marketing Game-Changer

    Press Ganey, NRC, HealthStream, PRC, Avatar.  If you are part of a hospital, health system, or medical practice, there is a very good chance that one of these names rings a very distinct bell. In fact, I’m sure you have heard conversations that begin something like “We just got our (insert previously mentioned company name here) scores and we are…

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  • Maintaining a healthy body weight is now more challenging than ever.

    Up till now, it’s been easy to blame the relentless marketing from the fast food and beverage industry for America’s obesity epidemic. After all, we are surrounded by tasty temptations that cost very little — from sugary sodas and empty calorie snacks to highly-processed packaged foods. But a new study now sheds some light on this subject. Weight gain and…

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  • Breast Cancer Awareness Is Not the Issue

    It’s Pinktober. You know what that means: breast cancer is in the spotlight. We see it on TV, in human-interest pieces on morning news shows, and on the pink gloves of our favorite football players. We see the famous pink ribbon in our favorite stores, on special-edition boxes of cereal, cosmetic palettes (some of which contain cancer-causing chemicals) and Post-it…

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  • Jennings Employees Named to Top Healthcare Marketing Twitter List

    Jennings principal Dan Dunlop and vice president Dewey Mooring were recently named as two of the “25 Healthcare Marketing Professionals You Should Follow” on Twitter in a blog post by eVisit, a telehealth software company. Congratulations, Dan and Dewey! To check out the list, visit http://bit.ly/1JJRhcn. Follow Dan on Twitter.  Follow Dewey on Twitter.

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  • Jennings Healthcare Clients Shine at 2015 Lamplighter Awards

    CHAPEL HILL, NC – May 29, 2015 - Last Thursday evening was a banner occasion for many of Jennings' New England clients. A crowd of nearly 300 healthcare marketers and communicators gathered at Boston's World Trade Center for the 25th Annual Lamplighter Awards Dinner, produced by the New England Society for Healthcare Communications (NESHCo). Two of Jennings’ hospital clients, Signature…

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  • Using Social Media to Raise Skin Cancer Awareness in Young Women

    This week is National Women’s Health Week; this month also happens to be National Skin Cancer Awareness Month. To be honest, this time last year I had no idea that either of these events existed. I was happily readying myself for a week at the beach with friends and anxious to start laying out and establishing the foundation for my…

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  • Jennings Healthcare Clients Win 24 National Aster Awards

    CHAPEL HILL, NC – May 12, 2015 - Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce that its clients won 24 awards in one of the leading national healthcare marketing awards competitions. The Aster Awards is an elite program that recognizes healthcare professionals for excellence in their advertising and marketing efforts In addition to…

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