Chapel Hill, N.C. – May 5, 2015 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, is pleased to announce the appointment of Kathleen Anzenberger to the position of Associate Art Director. Anzenberger will be working with the creative team on the development of print and digital campaigns for several of the agency’s clients. “We are really excited…
CHAPEL HILL, N.C. – April 30, 2015 – Jennings, the North Carolina-based healthcare marketing agency, is pleased to announce the appointment of Michael Dowd to the position of Business Development Manager. With more than 19 years of experience in business development & sales management, Dowd will lend his expertise in the expansion of the agency’s client roster and contribute to its…
CHAPEL HILL, N.C. – April 28, 2015 – For the third year in a row, a Best of Show honor capped off a stunning performance by Jennings’ healthcare clients who received a total of 36 awards in the 32nd Annual Healthcare Advertising Awards (HAA). This year’s Best of Show award recognized a patient video series that Jennings produced for Signature…
Chapel Hill, N.C., March 23, 2015 — Jennings, the healthcare marketing and audience engagement firm, has been retained by WorldCare International, Inc. to rebrand the organization. The rebranding effort will include a new visual brand identity, re-naming specific WorldCare services through the development of a new naming convention, and the development of a new corporate website. WorldCare is based in…
Chapel Hill, N.C., March 19, 2015 – Dan Dunlop, Jennings Principal, has been appointed to the 2015 Digital Engagement Task Force of the American Hospital Association’s Society for Healthcare Strategy & Market Development (SHSMD). This task force studies the emerging world of digital communications, including Internet communications, social media, and mobile and their applications in healthcare, and will help to…
Content! It's everywhere and it can be overwhelming. As we start the new year, let's resolve to evolve our marketing content by cutting through the clutter and better engaging our audiences. How? Let's take the ever-popular New Year's Resolution that occurs right before or just after the magical stroke of midnight for our inspiration! Shorten It Up Losing weight is always a very popular resolution, so…
I love beer! Let me guess, you did not expect the conversation to start this way, did you? You were simply thinking about the benefits of online patient communities and why community building is the future of healthcare marketing. Stay with me for just a moment, we will get there. I'm going to begin with a stark admission; I am…
Chapel Hill, N.C. – Dec. 5, 2014 – Jennings, the North Carolina-based healthcare marketing firm specializing in audience engagement, and its clients were honored with six Wallie Awards in a ceremony held Thursday, Dec. 4, 2014. The Wallie Awards are given annually at the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) fall conference and recognize the finest in healthcare advertising and…
Online search is a critical component in the physician selection process and nurturing a human connection with those physicians, matters more than ever in the digital space. A recent Pew Internet study shows that about 80% of patients who are diagnosed with an illness go on the web to find information about their condition. Another 44% of patients are researching their…
One of the things that I love about my job is that I get to work on some pretty cool projects. Last week, I got to do just that when Dan Dunlop and I helped Signature Healthcare live-tweet a transradial cardiac catheterization. The event itself only lasted for about an hour, but it took a ton of preparation to ensure…