Health 2.0

Health 2.0 is an organization that acts as a catalyst for change in healthcare. Last week, I attended a Health 2.0 event here in North Carolina, hosted by our local chapter of the organization, Health 2.0 NC Triangle. At the event, "Community Madness – What is Connected Care?" we listened to three short presentations by local healthcare leaders:  

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  • “I’m just a believer that things will get better”

    https://www.youtube.com/watch?v=v4Zp8iFBh5M

    I think the battle for marketshare among healthcare providers has led to more acceptance and adoption of mainstream marketing tactics. The healthcare industry has lagged behind in its use of social media, but many healthcare systems, physician groups, pharmaceutical companies, etc. are hopping on the bandwagon. It’s fun to watch all the creative ways healthcare providers are promoting their service…

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  • Apps: The Black Bag of New Tools for Physicians

    I counted the apps on my iPhone today. I have about 113, including all the ones my kids have downloaded without asking me. They’re everywhere. Weather apps. Dieting apps. Sports apps. Travel apps. It’s a bit overwhelming. But apps are also helping a new generation of clinicians and nurses improve patient care. And they’re creating a generational divide between these…

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  • Hey, Millennials, Get your Health Insurance

    http://www.funnyordie.com/videos/18e820ec3f/between-two-ferns-with-zach-galifianakis-president-barack-obama

    I watched one of many college basketball games this week with my family. A spot for healthcare.gov came on with Lebron James pushing signup for health insurance through the Health Insurance Marketplace. My daughter asked why he was asking people to signup? I had heard, via NPR, that enrollment among 18-34 year olds was low, and the government was trying…

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  • What Does it Take to Tell a Great Story?

    https://www.youtube.com/watch?v=KxDwieKpawg

    Sometimes in healthcare advertising it can be easy to get bogged down in statistics. Healthcare is full of science and numbers, so it can be tempting to make them the focus of your message. Numbers and rankings are certainly important, they can’t be the only content in your message. People don’t form emotional connections with a logical arguments and statistics.…

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  • Marketing… Come Rain, Sleet, Snow, or Hail

    St. Luke’s University Health Networks in Pennsylvania took advantage of the recent bad weather on the east coast and turned lemons into lemonade. With all the recent interest in the weather in the Northeast, the health system seized the opportunity. The health system partnered with local news station, WFMZ, to create a free weather app. Ken Szydlow, St. Luke’s Vice…

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  • Moving from Healthcare Marketing to Community Building

    Last week, Dan conducted a webinar on the importance of building online communities for the New England Society for Healthcare Communications (NESHCo). Head over to his blog for a closer look at why healthcare needs to move from marketing to online community building. http://thehealthcaremarketer.wordpress.com/2014/03/03/from-healthcare-marketing-to-community-building/

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  • Jennings President to Conduct Webinar on Healthcare Marketing

    CHAPEL HILL, NC - Feb. 25, 2014 - Dan Dunlop, president and CEO of Jennings, the healthcare marketing and audience engagement agency, will conduct a webinar for the New England Society for Healthcare Communications (NESHCo) on Thursday, February 27 at 9 am. Dunlop’s presentation will focus on the importance of using online communities to engage consumers in their own health…

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