Coming to an Airport Near You: Wellness Campaigns

Have you seen Steward Healthcare's wellness campaign in Boston Logan Airport? Head over to The Healthcare Marketer to learn more about their healthy living initiative and for a few ideas you may be able to implement in your next wellness campaign: http://thehealthcaremarketer.wordpress.com/2014/01/30/steward-healthcare-joins-dunkin-donuts-in-boston-airport-marketing/

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  • How Do You Describe Patient Engagement?

    These days, the topic of patient engagement comes up quite often in the healthcare industry. We know that creating a positive relationship and open dialogue between patient and practitioner will improve care, but how do we get there? Head over to Dan's blog to check out this video from a 15-year-old who manages to to nail the essence of patient engagement and…

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  • Jennings Launches Moms, Dads & Docs Blog

    LAWRENCE, MA - January 31, 2014 - Six local moms and two local dads have been selected as featured bloggers for the new Moms, Dads and Docs Blog, www.momsdadsanddocs.com, sponsored by Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center. The parent bloggers were selected through a contest sponsored by the two organizations, in which parents were…

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  • Aristotle and Social Media: What Can We Learn About Content?

    I recently read a fascinating article in The New Yorker called “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You.” It raises a great question: “What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a…

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  • Digital Ads In Flight

    With the Federal Aviation Administration loosening rules on the use of portable devices during airplane flights, passengers can expect to see more digital ads in the future. Through a new partnership, Clear Channel Airports (CCA) and SmartTray International are joining forces to introduce new models of seat-back trays that will be optimized for mobile media. CCA and SmartTray are coming…

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  • Do You Know What Content Your Community is Looking For?

    Do you monitor your website and social media sites to track which content is most popular with your users? If not, how would you know which content your patients find most useful? How do you know what kind of content you should produce in the future? It’s common for hospitals to use their social media channels to share health information.…

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  • How One Health System Simplified a Complex Marketing Message

    Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled the task of explaining an unfamiliar concept to consumers with an integrated campaign marketing its pediatric hospitalists. The campaign not only defined what a “hospitalist” is – in a fun, creative way, it communicated the hospitalists’ role in the treatment of children. The campaign consisted…

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  • Jennings Launches New Business Unit: Physicians In Focus

    CHAPEL HILL, NC - November 19, 2013 - Jennings, the North Carolina-based healthcare marketing agency, announced today the launch of Physicians In Focus, a new business unit that specializes in the production of high quality physician videos. Physicians in Focus will be dedicated to the development of engaging physician marketing programs and online video content that meet the expectations of…

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  • Persuading Kids to Live Healthier

    We hear all this talk about accountable care and health systems taking care of the whole community in attempts to keep people well instead of just treating them when they’re sick. Yet, most health system's advertising I see is still selling traditional service lines to the community. Intermountain Health, a national leader in the shared accountability movement, launched a live…

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