Hospitals

Jennings Earns HIPAA-Compliance Certification, Provides Protection and Security of Patient Private Health Information

  The HIPAA Privacy Rule establishes national standards to protect individuals' medical records and personal health information. All healthcare organizations are required by law to adhere to those national standards, yet many unknowingly put themselves at risk by placing their patients' health information in the hands of untrained, non-compliant vendors: videographers, photographers, copywriters, advertising agencies, and marketing firms. Jennings is…

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    • Population Health, Collaboration & Healthcare Marketing

    Healthcare marketers will play an important role as healthcare organizations transition from a focus on distinct episodes of care to maintaining the health of entire populations. That is part of the message delivered in a new article by Dan Dunlop and Kate Gillmer of Jennings, published in the October 2017 issue of Healthcare Marketing Report. The article, titled “Community Health,…

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    • Collaborating for Community Health

      Although many of us have not yet accepted it, healthcare delivery is changing around us; and the ways in which we work to improve the health of the communities we serve is undergoing a fundamental transformation. This was recently confirmed when I attended the Duke/ Durham Health Summit with several of Jennings’ clients from the Practical Playbook. The theme…

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    • Video Post: Marketing Must Participate In Patient Safety Solutions

    Patient safety is an important issue for every healthcare organization. Yet, remarkably, professional marketers are rarely involved in the process of developing communications programs to support patient safety initiatives. In this video, Dan Dunlop discusses why healthcare marketers should be engaged in these conversations and solutions. For the past several months, the Jennings team has been working with Signature Healthcare to develop…

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    • Patient Safety is now top-of-mind with everyone in a Massachusetts hospital.

    Since patient safety was first brought to light in the 1990s, studies have shown a staggering number of patients have been harmed by preventable medical errors. These errors range from patient falls and medication errors, to data entry errors and hospital-acquired infections, to name a few. It is estimated that preventable medical errors lead to more than 200,000 US hospital…

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    • Healthcare Transparency Can Be a Marketing Game-Changer

    Press Ganey, NRC, HealthStream, PRC, Avatar.  If you are part of a hospital, health system, or medical practice, there is a very good chance that one of these names rings a very distinct bell. In fact, I’m sure you have heard conversations that begin something like “We just got our (insert previously mentioned company name here) scores and we are…

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    • Filming Patient Stories

    Interviews can easily feel a bit stiff. The addition of a camera can spark nerves in even the most experienced interviewee. That’s why it’s so important to have a relaxed setting and an experienced interviewer. The right combination can transform a list of questions into a conversation. Head over to the Healthcare Marketer, where Dan Dunlop shares several tips for…

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    • How One Health System Simplified a Complex Marketing Message

    Signature Healthcare and Floating Hospital for Children at Tufts Medical Center in Boston, recently tackled the task of explaining an unfamiliar concept to consumers with an integrated campaign marketing its pediatric hospitalists. The campaign not only defined what a “hospitalist” is – in a fun, creative way, it communicated the hospitalists’ role in the treatment of children. The campaign consisted…

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    • Doing the Dance: A Lesson In Audience Engagement

    In healthcare marketing, credible content is paramount, but it's equally important for marketers to identify and create opportunities to increase engagement. And that happens when hospitals and other providers deliver relevant, accessible content that connects with the audience. At Lexington Medical Center in Columbia, SC, their Pink Glove Dance promotion not only provided compelling content, it successfully engaged the entire…

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