How much money should hospitals and other healthcare organizations invest in social media? As with any other media platform, it’s a matter of sound strategic planning and applying the right mix of tools to accomplish your marketing goals. Find out more about how you can leverage social media to engage your audiences.
When Signature Healthcare launched their bariatric surgery service in collaboration with Boston’s Tufts Medical Center, they took a different route – a beautifully illustrated campaign showcasing a forward-thinking attitude. The eye-catching illustration style also carried over into an OB/GYN campaign. Check out the work and read about the reaction to the campaign by downloading the article below.
An integrated effort for Cooper University Hospital in Camden, New Jersey helped effectively promote core services lines and differentiated the hospital from competitors in the region. Learn how this unique, statistics-driven campaign generated strong results.
Real women, writing about real life as moms. The mommy blog has become one of the most influential social media phenomenons in recent memory. And it can be a powerful weapon in your healthcare marketing toolkit. How do you get it started – and leverage it to build brand affinity and increase followers? Read a case history and learn how…
How can a hospital deliver more than just healthcare service information to moms? What can be done to create an online resource and engage moms on a regular basis? If you’re Lowell General Hospital, you create a mommy blog. Find out how they got it off the ground by downloading the article below.
Simply put, hive marketing brings together supporters of a brand or organization into a community of shared interest. The marketing implications are profound for healthcare organizations – allowing them to inform, engage, activate and improve. Learn how one hospital system is using hive marketing – and how you can, too.
Is it time to move your hospital or healthcare organization into the world of social media? Which platforms and social media tools should you consider? Do your goals align with the culture of your organization? What is appropriate content? And the biggest question – how do you get started developing a social media marketing plan for your hospital? Learn those…
Successfully marketing a healthcare organization begins with identifying the competitive advantages within the markets the organization serves, then linking those differentiators to a measured assessment of the environment, consumer needs and preferences, and many more variables. Learn how your hospital or healthcare organization can create and implement a sound, strategic marketing plan.