Launching a New Campaign? Don’t Forget Social Media.

Launching A New Campaign? Don’t Forget Social Media.

It’s no small undertaking to launch a new marketing campaign. We invest a ton of time, research, and funding to develop and package messaging that will resonate with patients. We carefully select the best channels to reach our target audiences. We adapt our ideas to fit radio, television, print, outdoor, and digital platforms. However, I notice that healthcare organizations often forget about…

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  • 5 Social Media Trends For Healthcare Marketers in 2016

    5 Social Media Trends For Healthcare Marketers In 2016

    The world of social media changes quickly, with dozens of new platforms arriving each year and most marketers scrambling to stay on top of new features and innovations. If history is any indication, 2016 will be no different and will play host to a variety of new trends and changes in the social scene. Here are 5 social media marketing…

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  • Stepanek to Lead Jennings’ Digital Content Division, Vinegar-Based Productions

    Chapel Hill, N.C. – February 2, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has recruited Jason Stepanek to join the firm as its Web Content/Video Manager. A film and video production veteran, Stepanek has more than 20 years of experience, with 7 years in the concentrated field of physician and healthcare marketing with video. In his…

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  • 7 Ways to Repurpose Your Marketing Materials for Social Media

      It’s hard to believe, but many hospitals still have not fully embraced social media. While most organizations have at least established a presence, many fail to keep their platforms up-to-date with new information and engage with their audiences. (I can’t tell you how many Twitter accounts or Facebook pages I have seen that haven’t posted new content in months.)…

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  • My Year in Review

    By: Dan Dunlop At the end of each year, I take some time to reflect on what has been accomplished over the last 12 months. I find without taking stock of the prior year, the years simply fly by. It’s important to me to know that I am making progress – rather than simply churning through the months and years.…

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  • Signature Healthcare Mommy Blog Reaches Major Milestone

    It is a known fact that women are most often the healthcare decision makers for the family. They are usually the ones who take the initiative to make sure her hubby and the kids receive their annual physicals and other preventive care in order to keep the family healthy. That’s why hospital marketers specifically target women, or most specifically, moms,…

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  • Video Post: Marketing Must Participate In Patient Safety Solutions

    Patient safety is an important issue for every healthcare organization. Yet, remarkably, professional marketers are rarely involved in the process of developing communications programs to support patient safety initiatives. In this video, Dan Dunlop discusses why healthcare marketers should be engaged in these conversations and solutions. For the past several months, the Jennings team has been working with Signature Healthcare to develop…

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  • Breakthrough Innovation in Surgical Robotics!

    By: Dan Dunlop Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate the banality of many hospital ad campaigns promoting leading edge technology. When I see ads touting new technology I always try to imagine the consumer looking at the ad with a big thought bubble over her head asking…

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  • Popular Ride-Sharing App Tries to Out Smart the Flu

    This week, as I was searching for new social media content, I came across an article on Boston Magazine’s website that sparked my interest. Uber, the popular ride-sharing app, was going to be offering flu shots. I finished the article, wrote some Tweets and didn’t give it any more thought. Later that day, I went on my iPhone to check…

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