It’s no small undertaking to launch a new marketing campaign. We invest a ton of time, research, and funding to develop and package messaging that will resonate with patients. We carefully select the best channels to reach our target audiences. We adapt our ideas to fit radio, television, print, outdoor, and digital platforms. However, I notice that healthcare organizations often forget about…
The world of social media changes quickly, with dozens of new platforms arriving each year and most marketers scrambling to stay on top of new features and innovations. If history is any indication, 2016 will be no different and will play host to a variety of new trends and changes in the social scene. Here are 5 social media marketing…
Chapel Hill, N.C. – February 2, 2016 – Jennings, the North Carolina-based healthcare marketing and audience engagement agency, has recruited Jason Stepanek to join the firm as its Web Content/Video Manager. A film and video production veteran, Stepanek has more than 20 years of experience, with 7 years in the concentrated field of physician and healthcare marketing with video. In his…
Every month I travel from the Jennings Boston office to our headquarters in Chapel Hill, North Carolina to meet with the team and take care of some administrative tasks that require my presence. The trip is usually just an overnight stay with two days in the Chapel Hill office, but this month I received an unexpected surprise. I was a…
It’s hard to believe, but many hospitals still have not fully embraced social media. While most organizations have at least established a presence, many fail to keep their platforms up-to-date with new information and engage with their audiences. (I can’t tell you how many Twitter accounts or Facebook pages I have seen that haven’t posted new content in months.)…
By: Dan Dunlop At the end of each year, I take some time to reflect on what has been accomplished over the last 12 months. I find without taking stock of the prior year, the years simply fly by. It’s important to me to know that I am making progress – rather than simply churning through the months and years.…
It is a known fact that women are most often the healthcare decision makers for the family. They are usually the ones who take the initiative to make sure her hubby and the kids receive their annual physicals and other preventive care in order to keep the family healthy. That’s why hospital marketers specifically target women, or most specifically, moms,…
Patient safety is an important issue for every healthcare organization. Yet, remarkably, professional marketers are rarely involved in the process of developing communications programs to support patient safety initiatives. In this video, Dan Dunlop discusses why healthcare marketers should be engaged in these conversations and solutions. For the past several months, the Jennings team has been working with Signature Healthcare to develop…
By: Dan Dunlop Consider this surgical robotics ad for Venti Medical Center a cautionary tale; it goes to the extreme to demonstrate the banality of many hospital ad campaigns promoting leading edge technology. When I see ads touting new technology I always try to imagine the consumer looking at the ad with a big thought bubble over her head asking…
This week, as I was searching for new social media content, I came across an article on Boston Magazine’s website that sparked my interest. Uber, the popular ride-sharing app, was going to be offering flu shots. I finished the article, wrote some Tweets and didn’t give it any more thought. Later that day, I went on my iPhone to check…
